Making Magic for Little Giraffe

Little Giraffe is known for creating top-of-the-line, luxury baby blankets and newborn essentials. Since 2000, our unique collections have delighted style-makers and discerning parents with our signature blend of innovative design, minimalist graphic prints, a lush color palette, and ultrasoft fabrics.

At Little Giraffe, I played a key role in driving brand success through impactful design across various touchpoints. My responsibilities included developing high-performing paid media campaigns, optimizing e-commerce visuals to enhance user experience and conversions, producing engaging product launch videos that captured brand essence, establishing clear brand standards and comprehensive product catalogs, and contributing creatively to product development initiatives.

Photographers: Wendell D’Ambrosia

ROLE
Art Director
Senior Designer
Copywriter

SERVICES
Digital Media
Print Media

Geometric Wonderland Launch

From storyboard to landing page, a visually driven campaign celebrating modern baby blanket designs.

Brand Catalogs

Crafting immersive product catalogs that capture the luxurious essence of Little Giraffe and Giraffe at Home. These designs leverage sophisticated typography, premium photography, and refined layouts to create a seamless and engaging wholesale experience.

Downtown Pet Supply