Problem: Downtown Pet Supply sought to distinguish itself in a saturated pet supply market. Unlike many Amazon sellers relying on renders or stock photos, they needed a unique visual identity.

Solution: The objective was to visually communicate their core values—affordability, variety, and the cherished bond between pets and their owners—while elevating their brand image to stand out. The resulting assets were implemented in new listing images and A+ content.

Photography: Allison Shamrell