De-Stressing the Digital
Dammit Dolls, known for their stress-relief dolls, needed a website that matched their quirky and humorous brand personality. Their old site was outdated and didn't reflect the fun and unique nature of their products. The goal was to redesign the website to increase revenue, improve user experience, and align the digital presence with the brand's identity.
ROLE
Senior Designer
Copywriter
SERVICES
Web Design
Digital Design
Print Design
Creative Approach
UI/UX Design: Developed a contemporary, responsive website that is both functional and reflective of Dammit Dolls' punchy and humorous culture.
Brand Standards: Established updated typography and a revitalized color palette to create a cohesive and uncomplicated brand identity.
Content Strategy: Crafted engaging and witty copy that resonates with the target audience and enhances the user experience.
Outcome
The redesigned website led to significant improvements in key performance metrics:
Revenue: Increased by 32.66% year-over-year.
Conversion Rate: Improved by 13.53%.
Transactions: Rose by 28.24%.
Average Order Value: Grew by 3.45%.
The project successfully transformed Dammit Dolls' digital presence, aligning it with their brand's personality and driving business growth.
P.S. I only destroyed three of my own Dammit Dolls during the launch.
Brand Standards
Recognizing the need for a cohesive brand identity, the website redesign provided the perfect opportunity to define clear and uncomplicated brand standards. I established an updated typography system, a revitalized color palette, and a consistent visual language that truly reflects Dammit Dolls' unique culture and product.
This resulted in a contemporary, responsive website that matches their culture and product: punchy, quirky, and humorous.
