De-Stressing the Digital
Dammit Dolls sells stress relief dolls you can beat up! Their old website? Desperately needed a beating of its own. Enter me! I delivered a website refresh that was so fantastic; it's practically a comedy show in UI/UX. They went from digital disaster to delightful e-commerce. You're welcome.
The outcome? Led the design and launch of a new retail website in November 2020, which drove a 32.66% increase in revenue, a 13.53% increase in conversion rate, a 28.24% increase in transactions, and a 3.45% increase in average order value YOY.
P.S. I only destroyed three of my own Dammit Dolls during the launch.
ROLE
Senior Designer
Copywriter
SERVICES
Web Design
Digital Design
Print Design
Brand Standards
Recognizing the need for a cohesive brand identity, the website redesign provided the perfect opportunity to define clear and uncomplicated brand standards. I established an updated typography system, a revitalized color palette, and a consistent visual language that truly reflects Dammit Dolls' unique culture and product.
This resulted in a contemporary, responsive website that matches their culture and product: punchy, quirky, and humorous.
Colors and Typeface
